Brand and identity
Who you are, made clear, consistent, and hard to mistake for anyone else.
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Strategy and direction
The thinking that keeps all of it pointed the same way.
Strategy is a word that has been worn smooth by people who charge a lot for slides. Ours is simpler: work out what the business is, who it is for, and what it should sound like, and then make every piece agree with that answer.
It is the least visible thing we do and the reason the visible things work. It is also why we would rather do six disciplines under one roof than one. When the same people handle the name, the site, the sign, and the photography, nothing drifts.
Sometimes this is a short conversation at the start of a project. Sometimes it is the whole engagement, and we sit in as the outside creative direction a business does not have in house.
We think like owners, not vendors. That is easier to prove than to say, and it is why most of the people we start with never leave.
What that includes
- Positioning and messaging
- Naming
- Creative direction
- Brand architecture
- Launch planning
- Ongoing direction
The rest of it
This is one of six.
Everything the studio does sits under one roof, which is the whole point. If this piece touches another one, and it usually does, the same people handle both.
Start here
Tell us what needs making.
Email [email protected] or call 587 885 4097 in Calgary, 778 819 7207 in Vancouver. We work in Calgary and Vancouver.