Web and software
The site, the shop, and the system running quietly behind them.
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Brand and identity
Who you are, made clear, consistent, and hard to mistake for anyone else.
A brand is not a logo. The logo is one piece of it, and usually the piece people argue about longest. The rest is the type you set, the colours you keep, the words you use, the paper you print on, and the thousand small decisions that either agree with each other or do not.
We start by finding out what the business actually is, which is not always what the website says it is. Then we build the identity around that: name, mark, wordmark, palette, typography, and the rules that hold it together. You get the files you own outright, in the formats you will actually need, plus a guide so the next person who touches it does not undo the work.
Most of our identity work is for businesses that outgrew whatever they started with. A logo made in a hurry ten years ago, a colour nobody chose, a name that no longer fits. That is a normal place to start.
What that includes
- Naming and wordmarks
- Logo and mark design
- Colour and typography systems
- Brand guidelines
- Stationery and templates
- Rebrands and refreshes
The rest of it
This is one of six.
Everything the studio does sits under one roof, which is the whole point. If this piece touches another one, and it usually does, the same people handle both.
Start here
Tell us what needs making.
Email [email protected] or call 587 885 4097 in Calgary, 778 819 7207 in Vancouver. We work in Calgary and Vancouver.